Focused Consulting LLC was a word-of mouth referral client who specialized in customized business training and coaching. They needed a full corporate identity package consisting of a logo, business cards, folders, letterhead, envelopes, and stickers/labels.
I used the idea of “Focus” as inspiration, and executed it as blocks gradually coming into focus and alignment into a grid pattern. The pieces hold very nicely together as a cohesive package, giving the company a sense of sophistication and professionalism that it needed. The business cards also used the blue more boldly to stick out, and the back of the business cards used a spot varnish to accentuate the company name.