Posted by on Jul 8, 2015 in , |

i-Ready, an online instruction program, currently consisted of Flash-based lessons. This technology was becoming obsolete, so the product team created a series of new HTML5 lessons to develop students’ Reading Comprehension skills, namely their Close Reading abilities. To support the launch of these new lessons, the marketing team was tasked with coming up with collateral that the sales team could distribute to existing and prospective customers, to get them to renew or buy the program. I concepted, designed, and wrote the headlines for this brochure, and since the main call to action was to go online to see one of the lessons live, I also designed a landing page and a permanent content page for the website.