Posted by on Aug 2, 2014 in , |

LithoTechnics’ product Metrix is an automatic press layout software that alleviates the need for planning and sketching jobs out by hand. They had a logo that they liked but wanted to rebrand the look and feel of their collateral. They asked for an image that would allow viewers to understand what market they were in and give them an idea of what their product did. I came up with an image made up of product shots blended with traditional printing press methods and created an elegant collage that inspires automation, speed, and simplicity.