Posted by on Aug 30, 2014 in |

I did a series of ads for the Oceanaire restaurant to promote Boston’s restaurant week. The Oceanaire is perceived as one of the more expensive places to dine in Boston. They wanted to push through this stereotype with their restaurant week prix fix menu and get as many new people through the door. We settled on simple images and cheeky copy that brought the Boston spirit to life and left the stuffiness at the door.