Posted by on Oct 14, 2014 in , |

The creators of Ready Common Core, a Reading and Math instruction and practice program, wanted to stake a claim to the word “rigor.” In their annual Ed Week wrap (4 ads, front cover, inside front, inside back, and back cover) we did just that. A common claim from those evaluating standardized test preparatory materials was that they weren’t rigorous enough. Ready instead provides visible rigor in a way that’s reachable for teachers and students. And, by the way, it works. We extended this print campaign into banner ads, as well as the launch of the new Writing program.